I help people use AI to think more clearly and create better work, while keeping their own judgment and voice at the center.For brands, I turn complex technology into content and experiences people can actually see themselves using.
I shape each experience around what your audience actually needs. There’s a way in for people opening an AI tool for the first time, and somewhere new to go for people who already use it every day.
I want people walking out:
More capable, more curious, and excited to experiment with a clearer sense of what to give AI and what to preserve as theirs.
✳︎Speaking & Workshop Topics
AI as Your Strategic Mirror Help your audience use AI to recognize overlooked strengths, clarify what makes their work valuable, and uncover new possibilities for their careers, businesses, and ideas.
Your Voice, Amplified: Creating Content With AI Help your audience turn their expertise into content that sounds like them and connects with the people they want to reach—with practical workflows for bringing ideas into the world and building visibility, influence, and impact.
Keep the I in AI Give your audience a framework for deciding what to delegate, how to question AI’s contributions, and where their own thinking matters most—so human judgment, creativity, and voice guide the collaboration.
“Stefanie delivered one of the most impactful trainings our team has had all year. She didn’t just explain how to use AI tools like ChatGPT, she showed us how to think with them. Her session was tailored to our work, packed with practical takeaways, and left everyone feeling empowered, more productive, and excited to experiment. We’re already seeing improvements in the quality and speed of our content.”
Alix Abbamonte Senior Director / Head of Special Projects, Pace Public Relations
Great technology still needs a human reason to care.
I partner with AI-forward brands to find the emotional bridge between what your tech does and why your audience should care—then bring it to life in ways that spark recognition, trust, and action.
✳︎ Creator Partnerships
Sponsored content for my audience, your channels, or both.
✳︎ Campaign Concepts
Stories and demonstrations built around real-life uses.
✳︎ Branded Education
Content, workshops, and live experiences I develop or host.
My goal is that moment of:
“Ohhh. I could actually use this for that.”
My marketing background means I start with what your audience cares about, what they’re trying to solve, and where your product fits into their world.
Across my AI experiences, workshops, and prompts, I see the same shift: when AI becomes personally relevant, people start seeing new possibilities—and acting on them.
AI-assisted website project
“Stef helped me take everything I had in my head about J&J Basketball and turn it into something real. What stood out immediately was the way she asked questions. She got me thinking about the business in ways I hadn’t before and pulled out things I knew and cared about but hadn’t really known how to articulate.
What Stef does is much bigger than just knowing how to use AI. She has a way of getting to the heart of what you’re trying to say, helping you see it more clearly yourself, and then knowing how to use AI to actually bring it to life.”
— John Decker, J&J Basketball
From the audience
Reactions to my AI prompts and content. Tap a screenshot to read it larger.
“Stefanie is the consummate professional and ideal partner. She is exceptionally communicative, collaborative, understanding and amenable. She works well under pressure, is a dedicated problem solver and a true teammate.”
Jon Mosier Former Associate Director, Global Marketing Partnerships & Business Development, Fox Networks GroupHome Alone Again with Google Assistant
Independent product tutorial · Not sponsored
✳︎ HI, I'M STEF!
I’ve spent my career making new technology matter to people.
I’m a human-centered AI strategist, speaker, and creator with a community of more than 80,000 people. I partner with brands and organizations on keynotes, workshops, and creative campaigns, bringing together two priorities that have shaped my career: making people fall in love with technology, while making sure technology serves people well.
After graduating from Cornell University, I built a 12-year marketing career working with businesses of all sizes—from early-stage startups to Fortune 500 companies like Google.
On Google Assistant, I helped introduce conversational AI to people who weren’t yet looking for it. I led “Home Alone Again” with Macaulay Culkin, a campaign that reached more than 500 million views by placing unfamiliar technology inside a story people already loved.
Then on the Digital Wellbeing team, the question shifted: once technology had people’s attention, how could we help them build a relationship with it that supported their lives?
Today, I bring both perspectives to AI: the excitement of discovering what’s possible, and the care to keep human judgment, creativity, and voice at the center. Together, they inform the question driving my work: How do we get the most out of AI without losing ourselves?
A philosophy I took from Google’s marketing team still guides my approach:
At Google, I led the campaign that brought Macaulay Culkin back as Kevin McCallister to make conversational AI feel familiar and useful.
We started with a story people already loved and showed how Google Assistant could fit naturally into Kevin’s world. I wrote the creative brief and launch article, shaped the go-to-market strategy, and brought together talent, Fox, agency partners, and teams across Google to launch across social, digital, TV, cinema, and product—in four weeks.
500M+campaign views
Creativity PickAd Age
Most-viewed holiday ad2018 · Ad Age / AcuityAds analysis
“When technology can do almost anything, the job is to find the human truth that makes one use case matter.”
✳︎ HAVE SOMETHING IN MIND?
Let’s make it meaningful.
Tell me about your audience and what you’re trying to create.